Use case guide

The best website builder for an online store

Selling online is different from a blog or portfolio — you need fast pages, reliable checkout, and room to grow. Here's how the main options stack up, in plain terms.

Tell us more about what you're building See the full comparison table

What actually matters for an online store

Speed

Slow pages lose sales. Every option below is fast enough for most stores, but it's worth checking as you grow.

Built-in selling tools

Cart, checkout, and inventory should come ready to go — not bolted on afterward.

Payment fees

Look at the monthly price and any extra fee per sale — some platforms charge more if you skip their own payment system.

Quick comparison

PlatformBest forStarting priceExtra fees?
ShopifyMost first-time stores~$29/moOnly if you skip Shopify Payments
BigCommerceLarger catalogs, wholesale~$29/moNone, on any plan
SquarespaceSmall, design-led stores~$16/moNone on paid plans
WordPress + hostingFull control, existing WordPress usersHosting cost onlyDepends on your payment setup

Which one fits you?

Just getting started, want the least friction

Shopify — the most beginner-friendly path to a working store.

Selling a large or wholesale catalog

BigCommerce — built for bigger inventories and no extra fees.

Design matters as much as selling

Squarespace — beautiful templates, simple to learn.

Already using WordPress, want full control

A WordPress-ready host paired with a store plugin gives you the most flexibility.

Common questions

Do I need separate hosting if I use Shopify or BigCommerce?

No — these are fully hosted platforms, so hosting is already included in your monthly price.

Can I switch platforms later if I outgrow one?

Yes, but moving a store (products, orders, customer info) takes real effort — it's worth picking based on where you expect to be in a year or two, not just today.

Which one is cheapest to start?

Pairing WordPress with basic hosting usually has the lowest starting cost, but it also takes more of your own time to set up and maintain.