Online store builder

Shopify review: is it the right pick for your first store?

If you want to sell things online and don't want to deal with the technical side, Shopify is one of the simplest ways to get started. Here's what it's actually like to use, in plain terms.

Best for
First online stores
Starting price
About $29/month
Try Shopify free → Compare with other options

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What is Shopify, in plain terms?

Think of Shopify as a website, a shopping cart, and a payment system all bundled together in one place. You don't need to buy hosting separately or connect a bunch of different tools — you sign up, pick a design, add your products, and you have a working store. That's the main thing that makes it a good pick for someone building their first online store.

The good and the not-so-good

What we liked

  • Everything you need to sell is already built in — no extra setup required
  • Lots of ready-made add-ons if you want to do more later, like email marketing or subscriptions
  • Rarely goes down, even when a lot of people visit your store at once
  • Designs look good on phones without any extra work from you
  • Real people available to help if you get stuck

Worth knowing before you sign up

  • The starting price doesn't include everything — some useful features cost extra
  • If you don't use Shopify's own payment system, you'll pay a small extra fee on every sale
  • Changing the design beyond the basics can be tricky without paying a developer
  • Not the best choice if you plan to write a lot of blog content alongside your store

Is Shopify right for you?

Probably yes, if...

This is your first store, you want to get selling quickly, and you'd rather not manage the technical side yourself.

Maybe look elsewhere, if...

You want to avoid all transaction fees no matter which payment method you use, or your site is more about writing than selling.

Common questions

Do I need any technical skills to use Shopify?

No. You can set up a working store by filling in forms and picking a template — no coding required.

Can I use my own website address (like mystore.com)?

Yes. You can connect a domain you already own, or buy one directly through Shopify when you sign up.

Does Shopify take a cut of what I sell?

Only if you use a payment method other than Shopify's own. If you use Shopify Payments, there's no extra fee on top of your monthly plan.

What if I want to switch to something else later?

It's possible, but moving your products and orders elsewhere takes some effort — worth thinking about upfront if you expect to grow a lot.